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INFORMATION
INFORMATION YOU PROVIDE TO US
We collect information you provide directly to us. For example, we collect information when you create an account, update your profile, post a review, participate in any interactive features of the Services, fill out a form or survey, participate in a contest or promotion, make a purchase, communicate with us via third party social media sites, request customer support or otherwise communicate with us. The types of information we may collect include your name, password, email address, social media user names and handles, postal address, phone number, gender, interests, preferences, payment information and any other information you choose to provide.
INFORMATION WE COLLECT AUTOMATICALLY WHEN YOU USE THE SERVICES
When you use our Services, we automatically collect certain information, including:
- Transaction Information: We collect information in connection with each transaction you engage in via the Services, including product details, purchase price, and other transaction details.
- Log Information: We collect log information in connection with your use of the Services, including the type of browser you use, access times, pages viewed, your IP address and the page you visited before navigating to our Services.
- Device Information We collect information about the mobile device you use to access our mobile apps, including the hardware model, operating system and version, unique device identifiers and mobile network information.
- Location Information: We may collect precise location of your mobile device via our mobile apps in accordance with the permission process established by your mobile device operating system. We may also collect the approximate location of your device based the device’s IP address.
- Stored Information: We may access information you have stored on your mobile device via our mobile app in accordance with the permission process established by your mobile device operating system. For example, with your permission, we may access photos or videos from your mobile device photo gallery.
- Information Collected by Cookies and Other Tracking Technologies: We use various technologies to collect information from the computer or device you use to access our Services, including cookies and web beacons. Cookies are small data files stored on your hard drive or in device memory that help us see which areas and features of our Services are popular and count visits. Web beacons are electronic images that may be used in our Services or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. We do not alter or change your experience, or otherwise respond to, “DNT” or “do not track” signals.
INFORMATION WE COLLECT FROM OTHER SOURCES
We may also obtain information from other sources. For example, we may collect information from individuals who send you a gift through our Services.
USE OF INFORMATION
We may use information about you for various purposes, including to:
- Provide, maintain and improve our Services;
- Provide and deliver the products and services you request, process transactions and send you related information, including confirmations and invoices;
- Send you technical notices, updates, security alerts and support and administrative messages;
- Respond to your comments, questions and requests and provide customer service;
- Communicate with you about products, services, offers, promotions, rewards, and events and other news and information we think will be of interest to you;
- Monitor and analyze trends, usage and activities in connection with our Services;
- Detect, investigate and prevent fraudulent transactions and other illegal activities and protect the rights and property of Backcountry and others;
- Personalize our Services, including by providing advertisements, content or features we think will be of interest to you;
- Facilitate contests, sweepstakes and promotions and process and deliver entries and rewards;
- Carry out any other purpose described to you at the time the information is collected.
SECURITY
We use reasonable security measures designed to protect information about you from loss, misuse and unauthorized access, disclosure, alteration and destruction.
PROMOTIONAL EMAILS
You may opt out of receiving promotional emails from one of our Services by following the instructions in those emails or by changing the preferences through your online account with each Service. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.